As its leading provider of qualitative Market Intelligence, we help the active leisure sector to really understand its market place in terms of users, non-users and b2b, business to business, clients. We work strategically with the key players such as FIA, sporta and CLOA to help the sector attract more customers, get communities more active and improve services delivered both to end users and b2b.

With our partners we have developed a range of key industry surveys carried out on a regular basis covering the key aspects of the active leisure sector. These include:

Leisure-net Solutions produces a monthly Price and Promotions Comparison (PPC) report to monitor promotions, campaigns and membership costs at health clubs and leisure centres across the country.

The PPC report, which was launched in February 2010, is a quarterly service that will monitor private, local authority and leisure trust sites to analyse the sector's key sales drivers and help operators target their marketing plans more effectively.

Leisure-net's researchers will telephone a minimum of 30 sites each month to find out current membership costs, administration fees and relevant promotions.

Reports to date

HAFOS

The HAFOS (Health and Fitness Omnibus Survey) has now been carried out by Leisure-net for 8 years, and continues to be the only regular industry barometer of UK consumers’ attitudes and perceptions towards, health, activity and the active leisure sector.

HAFOS is a street based consumer survey carried out with a national sample of between 1,500 and 2,000 interviews. To date, HAFOS has interviewed well over 14,000 people.

The core questions focus around the Activity Agenda including:

• How people undertake their current activity
• How we can help them increase their current levels
• To what extent people are aware of the recommended levels/guidelines for physical activity

HAFOS is supported by councils and trusts across the country, and we extend our thanks to them. We are always pleased to hear from people interested in supporting HAFOS. We are also grateful to the various organisations who continue to support the HAFOS series, notably the FIA, SIBEC, CLOA and sporta.

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Leisure-net carries out its National call-Focus Survey annually in September/October. In has become the benchmark survey for the industry in terms of quality of telephone answering, over 200 “mystery telephone enquiries are made to around 80 centres/clubs run by a cross section of 20 of the top operators from the private, trust and public sectors. Last year Leisure-net compared the performance of the different sectors against each other as well as looking at the industry as a whole.

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As part of the National call-Focus survey, and in recognition of the increasing importance of email enquiries to operators, Leisure-net now incorporates an email survey of over 200 emails into its telephone survey to give a great overview of how well the industry responds to enquiries of all sorts.

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