Leisure-net Solutions, the leading customer insight provider to the active leisure sector, is taking its mystery shop and call services into the spa and therapy industry.
Consumer research into the public’s attitude and perception towards spas has already been carried out as part of this move and the results will be released at Spatec in April 2010.
A call-FocusTM survey for spas is now being launched, which will take place in November 2009, to assess the way that spas answer telephone and email enquiries. The survey will include calls and emails to more than 100 sites across health club, hotel and stand alone spas.
Mike Hill, Managing Director of Leisure-net Solutions said: “We are taking our leisure and fitness related insight and market intelligence services into the spa and therapy sector. The value spa telephone enquiries could be worth anything from £30 to £300 per call or email, and yet nothing like our call-Focus™ Survey has been carried out in that market before. Learning what they are doing right and wrong and how they can do better is crucial to business success.”
The results will be available in the Spring 2010.