Customers – who needs them?

We all do, and we need to keep them! And yet delivering consistently high standards of customer service across the whole of your operations is the major challenge facing the leisure industry. The industry’s leading Training provider and Customer Insight provider have combined to bring you an intensive half day seminar,  aimed at senior and middle managers with responsibility for motivating and training staff, and delivering customer service.

Leisure-net Solutions is launching a new industry confidence survey, backed by the FIA and sponsored by LIW, to give a ‘view from the top’ on how the sector is faring.

Leisure-net Solutions’ first Price and Promotions Comparison (PPC) report reveals aggressive pricing by budget clubs and shows private lower-mid range clubs competing with their trust and public sector counterparts.

As new members get harder to capture, retaining the customers we already have is becoming even more important. Part of the problem when it comes to retaining members is that, as an industry, we still have a tendency to talk more than we listen. In an effort to reverse this trend, management contractor Leisure Connection, which runs fifty Harpers sites across the country, contracted Leisure-net to conduct a series of focus groups that have revealed some interesting findings.  Leisure-net’s Mike Hill talks to National Marketing Manager Victoria Branch and Health and Fitness Manager Kevin Yates.

Leisure-net will once again be a strategic partner to SIBEC UK and their event taking place in May 2010.

The Improvement Agenda for the culture and sport sector, set out in A Passion for Excellence, identifies strategic commissioning as a key process and one that we're not too good at. Local Strategic Partnerships are the commissioners, and they will make decisions based on the demonstration of performance against impact and outcome measures. Our sector has always been quite good at 'inputs' such as number of visits etc, but LSPs want to know "so what?" It's a weakness that we're in a poor position to answer this, but a strength that in fact we do contribute to most if not all LSP agenda - typically: health, crime, economic development etc. So, all we need is a standard method of identifying, measuring, monitoring, benchmarking and understanding outcome data, all of which is our day job at Leisure-net!

Leisure-net Solutions, the leading customer insight provider to the active leisure sector, is taking its mystery shop and call services into the spa and therapy industry.

The results of the 10^th HAFOS (Health and Fitness Omnibus Survey), are to be released at SIBEC 09 in Croatia, and will then be released to the sector as a whole. This national survey of over 1,500 members of the public, once again tested public opinion on a whole range of attitudes and perceptions towards physical activity and the health agenda.

Success for our sector increasingly relies on demonstrating the value of what we do - and that means measuring outcomes and impacts.

A new personal development programme aimed at improving the "people skills" of people in the industry has been launched by Fitpro and is based on research carried out by Leisure-net Solutions.